The greatest strength of a craft brewery is its process; after all, this is what differentiates home-grown brews from every other run-of-the-mill beer lurking on the shelves out there. Our unique brewing process incorporates rainwater along with time-honoured German techniques utilising custom home-made equipment, and every small, handcrafted batch blends the highest quality, freshest ingredients we source from around the globe.
Although we strive to bring the world a little closer together with our inclusion of quality global ingredients, we can’t tell a lie. Mandurah isn’t just where our brewery is; it’s where our hearts are, too. This is why we make the conscious choice to support our region through the use of locally-sourced ingredients. Our ambition for authenticity informs our mission to educate all the thirsty guys and gals around us about how flavoursome real beer can be through unique, quality experiences. Our vision and eventual goal is to become one of the most respected and preferred craft breweries in Australia.
Local Beer Drinkers Brewed Pale Ale with sea buckthorn:
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A CULT craft beer made with sea buckthorn foraged from Cleethorpes has proved such a success that the brewery has had to expand to keep up with demand.
Axholme Brewing Company’s Cleethorpes Pale Ale has proved to be real a hit with ale lovers and is now available in bottles, casks and key kegs.
First brewed for Cleethorpes-based beer shop Message In A Bottle, the 4.2 per cent pale ale is quickly becoming a favourite in the pubs and bars of Lincolnshire.
The North Lincolnshire brewery headed up by brewer Mike Richards and three Grimsby-based business partners Charles Lumley, Shahram Shadan and Will Douglas put the beer’s success down to one main factor – its great, unique taste.
Brewery founder Mike said “I’m delighted with the success of Cleethorpes Pale Ale.
“Adding sea buckthorn to a brew was something I had been thinking about for a while as it has a great, tart fruitiness which works perfectly with a crisp pale ale.
“I’m passionate about using local produce in my ales. We’ve tried adding lots of weird and wonderful local produce like seaweed, beetroot and nettles to our guest beers but this has been the most popular addition by far.
“At the last count, we had sold around 5,000 pints of it which surprised us all. We brew more of it than any other beer and due to its popularity we’ve had to install more equipment in the brewery to cope with demand. We’re already considering further expansion as sales continue to grow.”
Cleethorpes Pale Ale on sale alongside other local beers including a special Grimsby Town promotion ale.
Commercial director Will Douglas added: “Since joining the business we have changed the branding of our beers, redesigned our website and narrowed the focus of our sales to the Grimsby and Cleethorpes areas.
“The new-look bottles and pump clips better reflect our brewery and we have had some terrific feedback on the picture of Cleethorpes Pier we used for this particular beer. It’s a real tribute to Cleethorpes – a place we all love.
“We felt that the pubs, bars and hotels of our towns were under-served by local beers compared to other parts of the UK.
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