Buy Craft Beer Online Free Shipping – Australian brewery, Thorny Devil Craft Beer, has its very own online bottle shop. Your favourite Blonde Ale and Pale Ale are now available online 24/7. If you want the best award-winning Australian beer delivered to your doorstep, then shop with us now. Fantastic deals and discounts await you. Free delivery for orders 2 cases and up. Order now and don’t spare the chance of sipping the famous Western Australian award-winning craft beer – Go to thornydevil.beer/shop.
Enjoy the following article about the craft beer world AND if you want to drink great Australian beer, buy online now.
Buy Craft Beer Online Free Shipping: Here’s Why Craft Beer Pioneer Lagunitas Says It Sold Itself to Heineken
The great craft beer sellout just keeps on flowing.
On Thursday, Tony Magee, the founder of popular California-based Lagunitas Brewing, announced in a long letter on Tumblr that he is selling the entire company to Heineken. The Dutch brewing giant bought a 50% stake in Lagunitas in 2015, and now Heineken will have full ownership of the brand.
The acquisition comes in the wake of many other sales
of independent craft beer labels to big beer conglomerates such as Anheuser-Busch InBev and MillerCoors. Earlier this week, for example, the North Carolina craft brewer Wicked Weed
agreed to be acquired by Anheuser-Busch InBev.
Among beer enthusiasts, Lagunitas is considered to have some of the best IPAs
on the market, and its original IPA might be one of the most important craft beers
, period. According to the Brewers Association
, Lagunitas recently ranked as the nation’s sixth largest craft brewing company. But the brand hasn’t technically qualified as a “craft beer” since the 2015 deal, according to the Brewers Association definition
, because only independently owned companies are deserving of the label.
As the craft beer movement has spread and many brands have been acquired by larger brewing companies, controversy has swirled about the meaning of “craft beer,”
as well as what it truly means to “sell out.” In his message announcing Heineken’s purchase of Lagunitas, Magee wrote, “Some who don’t fully understand it all may say it is selling out.”
Magee insists instead that Lagunitas is “buying in”—arguing that the move “will help us go farther more quickly than we could have on our own.” He says the brand will continue to be run independently, but that Heineken ownership will help it expand faster, both within the U.S. and around the globe.
“They are a very big company and we are a small company,” he argues, “but at the core we both want the same things: to make the best beer we can, be willing to have adventures, to treat the people we connect with along the way genuinely with an open heart, and to be ready for what comes next.”
For more information on this craft beer article, or get other beer, bar, pub, bottle shop specials, or craft beer discounts go to: http://time.com
Shop Thorny Devil Beer now at : www.thornydevil.beer/shop