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Buy Cheap Beers Online: Coles Online skittles beer-lovers’ bid for cheap ale
AGGRIEVED beer lovers demanding Coles honour last night’s pricing mishap on its website that gave tech-savvy buyers the chance to buy slabs of premium beer for just $15.99 have been advised the matter will be between individuals and the retail giant.
A spokeswoman from Consumer Affairs Victoria said the matter was ‘contractual’.
“Based on the information provided, this is a contractual matter, which is best resolved between Coles Online and the consumers who purchased the items,” she said.
“Both parties should refer to the terms and conditions of the contract.”
But the chances of retailers making a habit of mistakenly pricing products is slim, with the ACCC saying: “While a ‘mistake’ may raise concerns under the Australian Consumer Law, the ACCC’s general advice is that if a business becomes aware of a genuine mistake in pricing and immediately rectifies it, the ACCC is unlikely to pursue it further.”
“That said, where complaints reveal repeated mistakes that could indicate a pattern by a particular business, further action may be appropriate to ensure that the business improve their systems so consumers are not mislead in the future.”
t came as hundreds of irate beer lovers who believe they have been cheated out of an ultra-cheap beer windfall are lampooning the retailer on a specially created website.
As Coles Online continues to inform people it will not honour purchases made after a glitch on the website saw premium beer available for as little as $15 a slab last night, a growing number of customers were posting vitriolic messages and even altering the company’s promotional images to push their point.
Some posting to the Coles ‘No Beer’ Online Facebook page are even calling for complaints to be made to the ACCC as others threaten to “occupy Coles”.
A glitch on the Coles Online website is thought to be the reason behind premium beer being listed for less than $2 a litre in what turned into a beer bonanza, selling out supplies of popular brews in just hours.
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