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‘Beer for Her’ sparks online outrage – Buy Beer Online
Good news ladies! There is finally a beer made just for you.
Czech beer brand Aurosa recently launched a new premium beer “Aurosa for Her.”
According to the brand’s website, “Aurosa is a representation of a woman’s strength and a girl’s tenderness. The two contrasting tempers, present in the female essence, are depicted through the elegant design yet the strong, unfiltered taste.”
They go on to say, “Aurosa was born to prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity. Women have been disregarded in the beer industry but owing to determination and faith in herself, Aurosa is set to redefine the perception of beer.
“She stands for all phenomenal women, she stands for all their successes and beautiful moments. She is here to remind them how important and exceptional they are. She is here to celebrate femininity in all its forms. Aurosa is a beer created by woman for women.”
The company also launched a hashtag to help promote the beer, #beerforher, but instead people on Twitter used it to mock the brand
“Finally I found some beer for me #beerforher #allbeer,” said one user, accompanied by a picture of several shelves full of beer.
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